Investment for Dummies


with Ameena Hamid

Sunday 30th January

4 – 6pm

Location: Online

Select tickets:


Investment for Dummies

with Ameena Hamid

This workshop is all about making investment more accessible. From explaining different profit splits, to demystifying little black books, to showing just what on earth theatre investment actually is! Ameena will go through the vocabulary, the maths and the people of investment and make it more digestible for those getting frustrated by its foggy nature!


Participants will learn:

– Who investors are (generally) beyond someone’s Auntie Pat!

– What different investment terms mean.

– What words like capitalisation, units, half units, raises etc. mean.

– How lead, co-, associate and assistant producer are involved in investment.



Sunday 30th January

Time: 4 – 6pm

Where: Online


We are delighted that Ameena has developed her course with us since April 2021 and she has delivered workshops for us on every Training Ground term since the beginning. Have a look below at what previous participants have said about her:



I overcame the challenges of seeing WHY to start a theatre production company, WHAT to think about when branding myself as a producer, WHERE to find people I might want to work with, and HOW to approach potential investors and calculate the profits due them.


Ameena’s discussion about investors and the insider’s experience of grant applications was gold-dust!


The workshop really helped me understand budgeting and planning the production as a whole – the production spreadsheet Ameena shared was beyond extremely helpful.



About Ameena:

Ameena is a London based creative producer, general manager, festival curator and facilitator. Her work focuses on putting underrepresented voices centre stage and she is particularly passionate about increasing inclusivity and representation in theatre. She has been heralded as “a true role model to the future generations” by Official London Theatre.
At just 21, Ameena is the youngest producer currently working and youngest ever female producer on the West End having cut her teeth as Associate Producer on Death Drop. Presently she is also working as Assistant Producer to The Show Must Go on Live, as a General Manager on Wonderment Magic and Illusion, as a Line Producer at Soho Theatre and as Co-Producer The Wiz with Hope Mill Theatre Manchester. Ameena was an EdFringe and British Council Emerging Producer and one of Stage One’s Bridge the Gap Producers. She is on the Board of the League of Independent Producers and part of the Creative Freelances Shaping London’s Recovery Advisory Group.
Her company has produced and curated work at Cadogan Hall, The Garrick Theatre, The Actors Centre, Vault Festival, Applecart Arts, Battersea Arts Centre and more in London and across the UK as well as creating online theatre, film and audio work for global audiences.



At Wildcard we believe everyone should have the chance to be creative. We want all our courses to be as open and inclusive as possible to anyone that wants to take part. We are aware that the cost of workshops and regular training is a key barrier in our industry for many people.

With this in mind, we are pleased to be able to offer 2 free places on each course.

If you are interested, please fill in this form where you can tell us a bit about yourself and let us know which course you are interested in:

Apply for a bursary!

Bursary places will be offered out no later than 2 weeks before the course begins.

For further enquiries about this workshop please email emily@wildcardtheatre.co.uk


Payment Plans:

We are pleased to be able to offer a bespoke payment plan on all of our courses. If you are interested setting one up, please contact Emily with which course you are interested in and we can get your place secured.